This repo is not final, I'm making updates but wanted to push this out there for those who needed it
This is the continuation from the Twitter thread I posted on how to pivot into Product Management by following your own study plan/bootcamp. I created a plan for you to follow and it could take anywhere from as little as 90 days to make the change! So here's the Tweet!
https://twitter.com/teneikaask_you/status/1549038775904645122
Here's a few FREE courses and resources that you can use to become a Product Manager. This study plan is focused on building and retaining skills and creating a portfolio to land a job🧵
| Description | Link to Resources and Courses |
|---|---|
| Before you start with these resources, watch "Day in the Life of Product Manager" videos on YouTube so you know if you are even interested in this role. If you are: work 3 days in a row to create a learning habit. Carve out 30 minutes min each day to build momentum & motivation. | Product Manager HQ: What is Product Management? Product Plan: What is Product Management? |
| First you should learn what PM is. For every app, device and technology you use, there was probably a PM managing the delivery of that to the customer. The PM strategically drove development, market launch & growth of that product. | YouTube: A Day in the Life of a PM |
| PMs are people focused with high EI/EQ. They bring various stakeholders in alignment to their vision. The role doesn't typically require coding, it's about visioning & a strong sense of why a product matters / how to make it grow. Products are anything, from an ebook to a phone. | None |
| ZipRecruiter’s shows that Junior Product Managers make on average, $76,285/year (up to $117K) | ZipRecruiter Junior PM |
| According to Glassdoor, a Product Manager makes an average of $113,412/year. But top pay for Product Managers goes up to $254,000/year. | Glassdoor PM |
| Becoming a PM requires different skills depending on the company and the products you will be working with. Some skills key to every PM: - Business Acumen - Problem Solving/Analyses - UXR & Growth - Comms/Ownership - Planning, QA & Execution - Domain Knowledge - Results Driven Once you understand the skills needed to be a PM you should start to understand how you can gain those skills, projects will help you build them! |
Skills Matrix of a PM |
| Here's a site to help you apply skills by building projects & a portfolio | Develop world-class product management skills. For free |
| Your portfolio should have your resume, an about section, your skills and links to your email, LinkedIn and any other key links. < br/> Case study project sections are great! Be sure to include the following: Context/Key Problem, Recommendation/Solution, Outcomes. | Here's some PM Portfolio examples: |
| Ok now follow these free @edXOnline, @Udacity, @productschool, @coursera & @EntryLevelNet courses as a roadmap to becoming a PM. edX Product Management Fundamentals teaches the roles/responsibilities of a PM & how to manage products and stakeholders. |
PM Fundamentals |
| This Coursera courses explain how PM helps design better software and how to streamline projects using Agile principles. It explains the value of processes, requirements, planning, and monitoring in PM. | Introduction to Software Product Management |
| Digital products are updated frequently. This course also advises you on how to successfully organize your PM routine and gain deep insight into big data & customer motivators and experiences using data! | Digital Product Management: Modern Fundamentals |
| The Product School Building Your Product Career course is a series of talks you can play to get you in the mindset of a PM. | Product School Build Your Product Career |
| Then you can figure out how to Build Your Own Product and create a profitable Create a Side Hustle: | Product School Start a Side Hustle |
| This Udacity course on Building Startups is a great course b/c it goes over idea validation in more detail. You learn how PMs rapidly influence development and testing of ideas by gathering massive amounts of customer and marketplace feedback. | Udacity Building a Startup |
| As you learn, make sure you participate in Product Teardowns, this will allow you to showcase what you've learned and hear from others. You'll hear case studies, observations and grow from other product professionals. Search Product Teardowns on YouTube. | YouTube: Product Teardown |
| Take the free Udacity course by Google on Product Design. Learn to take an idea to a product that you can build a business around. From Design Sprints, theory/practice for product validation, UI/UX practices, setting and tracking actionable metrics. | Udacity Product Design |
| The Udacity UX Design for Developers is also a great course that discusses how product designers plan and prototype delivery of mobile apps. | Udacity UX Design for Devs |
| Once you apply what you've learned in the side hustle course, you can learn how to assess & grow products. * They changed it back to free (Updated: 10/5/23). This is now $500!!! (Updated: 6/8/23)* | Product School Product Analytics Certificate |
| The Product Led Growth Certificate will show you how to use data to evaluate growth. They changed it back to free (Updated: 10/5/23). This is now $500!!! (Updated: 6/8/23) | Product School Product Led Growth Certificate |
| Now to learn how to create revenue and profit growth. This Udacity & Google course on Product Monetization helps you effectively develop, implement, and measure your monetization strategy, iterating on the model as appropriate. | Udacity App Monetization |
| Marketing your product effectively brings money. You'll learn to market to maximize growth & profits with this course on Udacity by Google. Focus on identifying & connecting with your users. Research, planning, execution and growth in Product Marketing | Udacity Product Marketing |
| Checkout this course on Brand and Product Management with Coursera to learn brand importance, how to bring your marketing and branding strategy to life by defining the right metrics and adjusting as you go via a test and learn methodology similar to Agile. | Coursera Brand Management |
| Once your product has hit the market - it will be really critical to understand the impact of adding/updating features and how it's used. You may partner with a data scientists or have to do this on your own but know A/B Testing for Products (as a analyst) | Udacity A/B Testing (for Analyst) |
| Some top tech companies will really require you to have a deep knowledge of this, so I'd recommend this second Udacity A/B Testing course because it's a great review of selecting high value metrics to monitor & assess profits/growth. Very important | Udacity A/B Testing |
| There's also the Entry Level PM course - as long as you complete it you don't pay the $99 but you can also apply for a scholarship to hold $5 instead of $99.. Also check out the Digital Marketing course too. | Entry Level Product Management Entry Level Digiatal & Growth Marketing |
| I'll share a thread of career and interview prep resources soon. 🚀 |