WorkShop07_PubBoincOne

Recruitment, Publicity, Teams, Help Publicise BOINC.

This is a summary of some of the topics discussed.

Try to get BOINC to be the default option for installing of other software. (Stealth Installation), (Could lead to anger)
Installation must be closer to client – 1 click installation.
Put BOINC client on www.download.com
Study and learn from what Folding@home has done.
BOINC branding is very important.
"Tell a friend" link has aprox. 4% uptake on WCG.
Research which BOINC projects have best publicity and retention; publish this info for other new projects to learn from.
Clients, ways for existing members to grow.
Target LABS.
Projects should follow up on users that drop off. WCG have found that this works.
"Points Pyramid" suggested as good motivation tool for "Points Hungry" users. Good for retaining users and to encourage connecting more computing power.

Word of mouth and introduce a friend have proven to be successful methods.
Not enough distribution channels for BOINC. Need to broaden horizons.
Most people don't know what BOINC is.
Consensus agreed that people will run BOINC to help if it is explained in "Simple Format"
Publicity ideas; Radio, Youtube, Second Life, Facebook, Myspace, Skypecast.
"Publicise BOINC" page needed to compile all ideas and projects can link to this page.
"Publicise BOINC" page ideas; Simple explanation for BOINC, posters for download, Clickable web buttons with HTML so users can easily put them on their personal web page like Myspace.
Make things like Click for credit.

"Help Publicise BOINC" link should be on the front page of each project.
"Help Publicise #project name#" link on the front page of each project.
Users need to have lots of ideas on the publicity page.
"Help Publicise BOINC/Project" link appears on all project message board pages.
Align and consolidate communities across all projects e.g.; Join BOINC not SETI.
Auto cross project adverts.