Quickly block advertising from appearing on a set of sites

[dmarti]

What is the use case?

An advertiser discovers that their ad is running on a site that is not appropriate for them. They need to stop ads running there within minutes or hours. This is similar to the "pausing advertising" use case, but in this case the ads continue to run on other sites.

Why is it important to preserve this use case?

Advertisers can currently respond quickly to problem ad placements. Check My Ads covers the brand-unsafe ad placement problem.

How is it functionally achieved today?

Buyers can update a blocklist, server-side, to prevent real-time bids from being issued when the site is on the list. (This is an incomplete solution but does allow for rapid corrections.)