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treating-payments-as-a-product.md

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Treating payments as a product

Panelists

  • Jeanne Dewitt, Stripe, Head of Sales, North America
  • Andre Lyver, Shopify, Director of Engineering
    • ecommerce platform
  • Mary Buckley, Xero, Head of Financial Partnerships
    • online accounting
  • Martin del Rosario, Remitly, Director of Global Payments
    • Send money online

Easiest aspect of Payments & Unexpected Challenges

Easy Parts

  • API integration
  • Partnerships with Merchants
  • Working with Stripe team
  • Reliable Plaform

Challenges

  • Accounting Reconciliation
  • Internation expansion. Regulatory Compliance. Barrier to entry in new markets
  • Building Trust with community
    • Remitly: Money Delivery promise

Biggest Untapped Oppurtunities

  • Easily answer main Customer Questions
    • How much money do I have?
    • Who do I owe?
    • Who owes me?
    • What's my profit?
  • Need for multiple integrations for vendors
  • Growth for SMBs with local payment methods
  • Financing Capital provided to SMBs
  • Serving Immigrant Communities
    • How does an immigrant build credit?
  • Move SMBs from offline to on-platform
    • Xero: only 50% SMBs use online invoices for payments
    • How do you get people to change habits around how they pay?
      • Educate them on advantages of faster cash flow

How are you approach your payments platform

  • Shopify:
    • Remove payments as a concern for new marketplace customers
    • Seamless onboarding
    • expand billing platform
    • expand financing to SMBs
  • Remitly:
    • Creating seamless, reliable End-to-End solution
    • build platform with failovers

What to bring in-house and what not to, regarding payments?

  • Xero:
    • goal is to build a fabulous accounting platform
    • focus on building better product
    • rather not take on risk management, settlements
  • Shopify:
    • Have debate of build-vs-buy on every big feature
    • find if there's an industry leader for the feature and look for possible partnership
  • Remitly:
    • Added payment role when need arose to optimize payments.
    • took 4 years before pay-ins became a centralized role

Market Entry

  • Remitly:
    • Find under-served communities and see how we can help them
    • Find partners who will help with expansion
    • Find market size, competitors, compliance requirements.
    • Some markets may make sense for a collabrative launch.
  • Shopify:
    • Ensure product-market fit
    • consider language
    • consider tweaking the product
    • Engineering perspective:
      • creativity comes when constraints are applied
      • apply a balance between infrastructure work and feature development

Wishlist for payments

  • Xero:
    • Closed loop. Money in, money out riding the same rails
  • Shopify:
    • More collaboration between governments and industry
    • stuck with decades old legacy platforms
  • Remitly:
    • faster payment systems. ACH is too slow