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Design new options for data landing page based on A/B testing results #5009

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Tracked by #140
JonellaCulmer opened this issue Jan 6, 2022 · 1 comment
Closed
3 tasks
Tracked by #140
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@JonellaCulmer
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JonellaCulmer commented Jan 6, 2022

What you're after:
Consider design improvements that support user needs to quickly access the elections and individual contributions search. Through A/B testing we learned that an arrangement of the data landing page would improve access to the elections search. Between both tests, we also saw that the individual contributions search still receives the most use.

Look at the PI 17 planning presentation for order of features to consider.

Related tickets:

Completion criteria:

  • Create new design(s) to improve access to both the elections and individual contribution searches
  • Designs are shared with the team and a path forward identified
  • Followup GTM ticket for additional testing is created
@JonellaCulmer
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Updated designs per conversations with content and front-end.

We're going to implement the variation from our A/B testing as our new default page view, in this ticket.
This will be the new data landing page for now.
Screen Shot 2022-02-28 at 4 27 08 PM

Later, in this ticket, we're going to begin a new A/B test to see if pushing the individual contributions search below the cards will be impeded with the addition of new cards to the raising and spending by the numbers pages.
This page will be tested alongside the new default landing page:
Screen Shot 2022-02-28 at 4 28 05 PM

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