Synthesize A/B testing of details panel and data landing page

[JonellaCulmer]

What we're after:
Synthesize the data following the GTM tracking for the following features:

• Details panels
• Data landing homepage

Related issues

• Schedule meeting to review A/B experiment results #4792
• Implement design changes for data landing page A/B test #4840
• Improve usability of details panel indicators #4557

Completion criteria

• Analytics are compiled and documented
• Recommendation for implementation is made
• [ ] Deactivate experiments

[JonellaCulmer]

Details panel icon A/B/C test

• Early results show that user prefer the blue icons over the gray. There has been a ~10% increase in clicks for blue icons over the gray icon, with the blue plus icon having a slight edge.

Next steps:

• Modify the GTM events to remove the default gray option and continue to test with the blue options for an additional month.

[JonellaCulmer]

Data landing page switcharoo A/B test

Results are inconclusive at this time. The data isn't showing anything significant that would suggest one direction over another. Neither solution suggests which content should remain at the top of the page. However, we do see good numbers for clicks to browse data pages. Again, nothing significant enough to warrant a change.

Next steps:

• Keep running the experiment for another month to see if something magical happens with the data and points to a new direction.
• If we don't see significant data points that point to a solution, we will stop the experiment and run it again closer to the election.

[JonellaCulmer]

Closing this ticket in favor of follow up work:

• Modify the GTM events to remove the default gray option #4986
• Review GTM event analytics for modified details panel and data landing page experiments #4987