Hosted in this repository are the technical specifications for IAB Europe Transparency and Consent Framework that will help the digital advertising industry interpret and comply with EU rules on data protection and privacy - notably the General Data Protection Regulation (GDPR) that comes into effect on May 25, 2018.
In November 2017, IAB Europe and a cross-section of the publishing and advertising industry, announced a new Transparency & Consent Framework to help publishers, advertisers and technology companies comply with key elements of GDPR. The Framework will give the publishing and advertising industries a common language with which to communicate consumer consent for the delivery of relevant online advertising and content. IAB Tech Lab is charged with the technical governance of these specifications.
Specifications published here support the Framework, including the following v1.1 final specifications ready for industry adoption:
- Consent Management Provider JavaScript API v1.1 Final (referred to as CMP JS API v1.1)
- Consent string and vendor list formats v1.1 Final
Currently in public comment:
- pubvendors.json v1.0
- Mobile In-App CMP API v1.0
Pubvendors.json and Mobile In-App Consent APIs are drafts for public comment. Please submit your general feedback to [email protected] and any technical feedback to [email protected] by June 1, 2018.
The IAB Technology Laboratory (Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, and services to drive growth of an effective and sustainable global digital media ecosystem. Comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, IAB Tech Lab aims to enable brand and media growth via a transparent, safe, effective supply chain, simpler and more consistent measurement, and better advertising experiences for consumers, with a focus on mobile and TV/digital video channel enablement. The IAB Tech Lab portfolio includes the DigiTrust real-time standardized identity service designed to improve the digital experience for consumers, publishers, advertisers, and third-party platforms. Board members include AppNexus, ExtremeReach, Google, GroupM, Hearst Digital Media, Integral Ad Science, Index Exchange, LinkedIn, MediaMath, Microsoft, Moat, Pandora, PubMatic, Quantcast, Telaria, The Trade Desk, and Yahoo! Japan. Established in 2014, the IAB Tech Lab is headquartered in New York City with an office in San Francisco and representation in Seattle and London.
Learn more about IAB Tech Lab here: https://www.iabtechlab.com/
IAB Europe is the voice of digital business and the leading European-level industry association for the interactive advertising ecosystem. Its mission is to promote the development of this innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards.
Learn more about IAB Europe here: https://www.iabeurope.eu/
GDPR Technical Working Group members provide contributions to this repository. Participants in the GDPR Technical Working group must be members of IAB Tech Lab. Technical Governance for the project is provided by the IAB Tech Lab GDPR Commit Group.